passion play

I’m wondering: how, as church planters, do we move people from unchurched to meeting in groups with others to discuss Jesus? In my city, it seems as if there is a HUGE dividing line between the unchurched and Pharisaical Christians (there are devout Jesus-lovers, but they are the minority, I think). The unchurched want nothing to do with anything Christian, although they love Jesus. I agree with Vince Antonucci in that we now have two barriers to the Gospel in Bible belt culture: the Cross and the “church” (lower-case ‘c’).  So my question is this: what kinds of things are you doing to break the ‘church’ barrier?