missio

Track: Networking

Speakers: Brad Abare with Drew Goodmanson

Topic: Get the Word Out!: Church Plant Marketing

Notes:

• Be who you are, not who you’re not. 
• Church plants have found that their website is by far the most effective in marketing.
• Remember your message, method, and mission as far as your website: what are you telling, how are you telling it, and why are you telling it?
• 5 Essential Criteria for the Next Generation
  
  • Experience
  • Transparency
  • Reinvention
  • Expression
  • Creativity
• Americans aged 13-24 now spend more time online than in front of the TV, and nearly 50 million Americans create internet content.
• Soma case study: has social networking built into their site. Is this a good or bad thing? Depends on its implementation, but if it drives people to the local church and into community, it’s a great thing.
  
• The audience is always right!
  
  • When people move, a church’s website has to be the first filter to find a church. No matter how great the church is, they are passed by when the website sucks.

• During studies, 80% of users go to a search engine first.
• Communication without repetition is noise. Communication without repetition is noise. Communication without repetition is noise.
• Use blogs, syndication, API, email to your advantage!
• Use your gut to guide!
• Read Malcolm Gladwell’s books! (Blink and The Tipping Point)
• Be Remarkable. (Seth Godin)